Today nobody is unaware of the concept of social networking. In fact, it is these social networking sites that help an individual to keep in touch with one another in an era where people do not have the time to stand still and speak to the person in front of him, let alone write letters or give the person a call. And one such popular networking site, in fact the most popular among them is Twitter.
From filmdom to the common man, everyone these days is hooked on to the hip and happening Twitter. And if you thought that the services of Twitter was only limited to speaking to one another, think again. Over the past couple of months, Twitter has also become an important medium through which several advertisers promote their products. So Twitter is a really good invention with no flip side to it, right? We beg to differ on this account.
Despite a lot of things which appear good to the eye, Twitter has its flip side too! Despite its advantages, here’s why you should maintain a safe distance from the San Francisco based Twitter which has a record user base of over 175 million.
The question is- do all advertisers require Twitter to reach out to the masses in order to get their products promoted? Even if today the world has been transformed into a technology dominated unit, advertisers and marketers can still do without Twitter, and we are sure that a vast majority of people will still get to know about a particular product through the internet, or by taking a look at the television or the daily newspapers. Moreover a successful advertising campaign does not only mean that the channels of advertising have to be good, it is the campaign itself which plays a big role in making the end product popular or not so popular to the people. So first concentrate on the campaign and then decide the medium through which your advertisement will reach the common man. Simply choosing a platform as popular as Twitter will definitely not do.
Also, advertising depends a lot on the type of product and the target audience. The advertiser will have to first decide on the kind of people that he wants to reach out to. Keeping in mind the fact that a person who uses Twitter also uses various other sites on the net, why choose a particular advertising platform like Twitter? We can always opt for an online advertisement over any internet site.
Then again, there are those who believe that controversy sells and even negative publicity is publicity after all. For those, as demonstrated by the ‘foot in the mouth’ tweets of many a politician, artist, and IPL executive, Twitter is probably a boon!
